Kate, food writer and creator of food adventures, came to us with a clear brief. She wanted a total rebrand, logo included that would put Kate as a food writer at the center of everything she does. At the same time she wasn’t getting rid of her existing brand flavour.ie which still has a part to play in her business.
So we swapped things around and put Kate Ryan loud and clear at the foreground and moved flavour.ie to a less prominent role in the brand.
She supplied us with a great set of photography which guided us in creating the overal look and feel and colour schemes. We translated this into a set of brand guidelines and files to maintain consistency across platforms and media.
Watch this space as we tackle Kate’s website in 2020 and apply the new brand to it.